How astrologically obsessed is the US?

Updated: October 10, 2023
by Psychic Source

Written in the Stars

Do you eagerly check your horoscope every morning or religiously follow your zodiac sign predictions? Astrology has captivated the minds and hearts of many Americans, guiding their decisions and offering a glimpse into the mysteries of the universe.

Motivated by a desire to understand the extent of this celestial craze, we conducted an extensive survey of 505 Americans from diverse backgrounds and demographics. We asked participants about their views on astrology and whether they felt connected to their zodiac signs.

In addition, we delved into the vast realm of online searches, examining zodiac and horoscope queries across the U.S. over the past 12 months. Let's embark on this cosmic adventure together and explore the captivating world of astrology as it unfolds across the United States.

Following your Horoscope


57% of Americans believe horoscopes

57% of Americans believe horoscopes are credible to some extent, and over 1 in 10 check their horoscopes multiple times a week.

Percentage of Americans Who Have Used Their Horoscope to Make Life Decisions
Romantic Relationships
17%
Friendships
11%
Career
9%
Family
7%
Health and Well-being
5%
Percentage of Americans Who Said Zodiac Signs Play a Role in Compatability
33% Romantic Partners

33%
Romantic Partners

25% Friends

25%
Friends

14% Family

14%
Family members

11% Colleagues

11%
Colleagues

Americans Said These Signs Make the Best Friends


Cancer

Libra

Taurus

Americans Said These Signs Make the Best Partners


Libra

Aries

Cancer

one-third of Americans said it’s important to include your zodiac sign on a dating profile

Nearly one-third of Americans said it’s important to include your zodiac sign on a dating profile, and 1 in 7 said there’s a specific zodiac sign they refuse to date.

Zodiac Signs Americans Most Refuse to Date
Scorpio
26%
Cancer
20%
Gemini
19%
Virgo
14%
Capricorn
14%
Leo
13%
Aquarius
13%
Taurus
11%
Sagittarius
11%
Pisces
11%
Libra
10%
Aries
9%
Source: 2023 Psychicsource.com Survey

Key Takeaways

  • Scorpios (72%) and Geminis (68%) are the most likely to believe horoscopes are credible, while Aquariuses (47%) and Leos (51%) are the least likely to believe.
  • Gen Z is the most likely to consider horoscopes to be completely credible (18%), compared to millennials (14%), Gen X (11%), and baby boomers (3%).
  • Nearly 1 in 4 Americans have used their horoscope to make a life decision.
  • 42% of Americans believe zodiac signs play a role in compatibility.
  • 60% of Americans say their zodiac sign accurately represents them.
    • Scorpios (72%) and Pisces (71%) were most likely to feel accurately represented.
  • 13% of Americans say they want to date someone who believes in astrology, while 24% would prefer not to date someone who believes in astrology.
  • Of those who said they would not date a particular zodiac sign, the top reason was due to a bad past with that zodiac sign (54%), followed by temperament clashes (46%).

Searching for Horoscope


Most Searched Zodiac Horoscopes per State

Aries

Cancer

Capricorn

Gemini

Leo

Libra

Pisces

Scorpio

Taurus

Virgo

Most Searched Horoscopes per State
The Most Astrologically Obsessed States

By Total Searches for Horoscopes per 100k Residents

Rank
State
1
New York
2
Nevada
3
Massachusetts
4
California
5
Rhode Island
6
Georgia
7
Illinois
8
New Jersey
9
Connecticut
10
Maryland
11
Colorado
12
Florida
13
Delaware
14
Virginia
15
Arizona
16
New Mexico
17
Pennsylvania
18
North Carolina
19
Texas
20
Hawaii
21
Michigan
22
Washington
23
Ohio
24
Oregon
25
Tennessee
26
South Carolina
27
Missouri
28
New Hampshire
29
Maine
30
Louisiana
31
Alabama
32
Vermont
33
Indiana
34
Wisconsin
35
Utah
36
Oklahoma
37
Kentucky
38
Nebraska
39
Minnesota
40
Arkansas
41
Alaska
42
Mississippi
43
Kansas
44
Montana
45
West Virginia
46
South Dakota
47
Iowa
48
North Dakota
49
Wyoming
50
Idaho
Top 15 Most Astrologically Obsessed Cities*
Rank
City
Most Searched Term
1
Orlando, FL
Aries horoscope
2
Atlanta, GA
Leo horoscope
3
Cleveland, OH
Virgo horoscope
4
Miami, FL
Aries horoscope
5
St. Louis, MO
Leo horoscope
6
Las Vegas, NV
Gemini horoscope
7
Baltimore, MD
Scorpio horoscope
8
Buffalo, NY
Virgo horoscope
9
Cinncinnati, OH
Virgo horoscope
10
Minneapolis, MN
Leo horoscope
11
Pittsburgh, PA
Virgo horoscope
12
Tampa, FL
Cancer horoscope
13
Denver, CO
Gemini horoscope
14
Seattle, WA
Taurus horoscope
15
Boston, MA
Scorpio horoscope

*Among the top 100 most populated U.S. cities

Source: 2023 Psychicsource.com Study

Key Takeaways

  • None of the states has more searches for Aquarius and Sagittarius horoscopes than any other sign.
  • New York State conducts the most astrologically related searches, while Idaho conducts the least.
  • Montana is the only state with more searches for Libra horoscopes than any other sign; Indiana is the only such state for Aries horoscopes, Connecticut is the only state for Capricorn, and Alaska is the only state for Cancer.
  • None of the top 15 cities has more searches for Libra, Pisces, Capricorn, Aquarius, and Sagittarius horoscopes than any other sign.
  • Residents in Orlando and Miami searched more for Aries horoscopes than any other sign.

Methodology

Psychic Source surveyed 505 Americans about their views on astrology. The breakdown of Zodiac signs among respondents was as follows:

  • Libra (10%)
  • Leo (10%)
  • Pisces (10%)
  • Cancer (9%)
  • Taurus (9%)
  • Virgo (8%)
  • Gemini (7%)
  • Sagittarius (7%)
  • Capricorn (7%)
  • Aries (7%)
  • Aquarius (7%)
  • Scorpio (6%)
  • Didn't know (3%)

Psychic Source also used Google Trends search volume data to analyze zodiac and horoscope searches across the U.S. over the past 12 months to determine the most astrologically obsessed states and cities and which signs they are most searching for.

About Psychic Source

PsychicSource.com has been providing reliable and compassionate psychic services for over 30 years. We pride ourselves on combining one-of-a-kind experiences with exceptional customer service and satisfaction.

Fair Use Statement

If you're intrigued by the fascination with astrology in the U.S. and would like to share our findings with your readers, you're welcome to do so for noncommercial purposes. We kindly request that you provide a link back to this page, allowing your audience to explore the full scope of our research and methodology.